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MARKETING
The Marketing Brand of Your Company
When customers hear your company name what do they think of? Do they think the way you want them to….good service, quality, and professional? Does your company logo and image convey the message you intend? Marketing and communications are about creating a business image or "brand" in your customer's mind set.
Let's consider cars and their brand image.
What do you think of when you hear "Honda"? Reliable, good quality, good value Now, what do you think of when you hear "Cadillac"? High end, expensive, classy How about "Mustang Convertible"? Fun, sporty, fast The logo, television advertising, brochures, and all of the marketing and communications for each of these cars are consistently designed to represent the image or branding that will appeal to their target market.
Now, think about your business again. What type of image do you portray? What type of brand do you want to convey to your target customers? While you may not have the marketing and advertising budget of an automobile company, there are many opportunities to brand your company and form your image in your customer’s minds. Let's consider a few...
Each of the above elements should prominently display your company brand and any tag line or positioning statement you use to enhance your image. Each element should convey the same brand and image of your company. Each should drive home the same message about your company. Consistency is critical to building a brand image in the minds of your customers.
What type of car would you like your company to be driving?
Lisa Leitch Promotional Connections Telephone: 519-863-3975 e-mail: lisa@promotionalconnections.com Business Development, Marketing & Training
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